The Blurring Lines Between B2B and B2C
November 10, 2019
B2B used to be a boring software category. When the rise of affordable Cloud Computing dropped the cost of starting a new company, that changed — innovation took place in every sphere of business and we all ended up with a set of amazingly powerful tools to work better together. Read more.
How to Spend Less Than 10 Percent of Your Week in Meetings
October 28, 2019
There’s a lot to be said about how to do meetings better — fewer PowerPoints, fewer people, zero distractions. However, none of those tactics will move the needle enough on its own.
Is This the End of Customer Success Software as We Know It?
October 23, 2019
The critical role played by customer success (CS) teams is well known, as is the importance of the customer success software powering these teams. But, could thinking about customer success software as a category be leading us down the wrong path?
What does your software stack say about gender equity in your business?
October 11, 2019
At Hugo, we often talk to our customers about what they think of our product, and how their business benefits from using it. Over the last few conversations, we noticed that a certain theme recurred: our customers told us that equity and the share of voice from certain team members were on the rise after using Hugo even for just a few weeks. We shared this story with Freshworks.
How To 4x Daily Active Users With SaaS Onboarding Emails
October 6, 2019
Darren Chait co-founded Hugo (meeting note SaaS) with long-time friend, Josh Lowy in San Francisco in 2016 as they were bewildered by the state of meetings. Despite signing up many users, they needed to boost customer engagement to increase retention and learning. So they devised a pretty insane onboarding email strategy. This post explains…
3 Questions About Your Customer Support Effort
September 19, 2019
I recently caught up with Darren Chait, co-founder of Hugo, to discuss scaling customer support and our shared experience in managing customer experience debt. We’ve learned from working with our own customers that managing that effort can be boiled down to three questions your team can ask itself on a regular basis.
Are Your Team's Tools Hindering Gender Equity?
August 8, 2019
As co-founders of a tech company in 2019, it's easier than ever to talk about differences in the experience of women and gender minorities compared to men in tech. Fueled by recent changes in the cultural climate (such as #MeToo), what was once an unspoken issue is now at the forefront, more than ever. Hugo's Darren Chait shared their views on the impact of team tools on achieving gender equity.
Marie Kondo’s 6 Rules for Tidying Will Transform Your Meetings at Work
July 31, 2019
Hugo's Rob Lennon wrote for Thrive Global on how meetings CAN spark joy.
Found! The superheroes of cross-functional collaboration
March 27, 2019
Marketers are known for managing much more than their own piece of the puzzle. Their cross-functional nature means they interface with nearly every team, and their work relies on the progress of product and engineering teams. Production setbacks lead to pushed-back launch timelines, delayed attribution metrics, and decreased brand equity, all of which fall on the shoulders of marketing teams. The Hugo team wrote for the Atlassian Work Life Blog on how marketers become better at collaboration.
How To Resolve Company Fiefdoms
March 26, 2019
What do FIFA, Uber, Theranos and Game of Thrones have in common? The answer: Hierarchy. Implicit in this list is an almost feudal, territorial wrestling with power, leadership and the estate of domain. Josh Lowy, Co-founder & CEO of Hugo shared his views on how to resolve company fiefdoms.
Sharing is Caring: Why Startups Need to Look Inside
August 17, 2018
For success in business, we religiously need to test and iterate. What does that mean? It means listening to your customers, testing ideas, sticking with what works and trying again. But when it comes to acting on customer feedback, what should we do, how fast should we act, who should we listen to? That's what we discuss today with the two Founders of Hugo Darren Chait and Josh Lowy.
Take note, take action: the innovator’s guide to meeting note
July 31, 2018
Think you know meeting notes? Think again. Savvy companies use them to foster transparency and innovation. Here’s how. The Hugo team wrote for Atlassian's Work Life blog on the new way of doing things –with meeting notes.
What Makes (And Breaks) A Great Company Culture?
July 23, 2018
How would you describe your company culture? When confronted with this question, it’s normal for most entrepreneurs to see culture as this nebulous, vague afterthought. But the truth is, company culture can have more of a concrete impact on the success of your business than you may imagine.
Closing the Loop - Customer Insight to Action in Minutes
June 28, 2018
No matter how much I read or how many people I talk to, very few people talk about exactly how to handle customer insights. What should we do with this customer feedback? We have quickly realized that approaching this in the right way can offer you and your product a huge unfair advantage. We shared our approaches to handling customer insights with the team at Chameleon.