is an Australian startup on a mission to transform how the design and construction industries communicate and work with PDF drawings and documents.
Founder and CEO Alistair Michener realized there was potential for these customer insights to get lost in translation between Drawboard’s marketing and product development teams. He needed a way for his team to capture and convey these customer insights more effectively.
Hugo gives Alistair and his team all the tools they need to close this gap in communication and cultivate a customer-centric culture. Like most modern startups, Drawboard employs an ecosystem of apps like Slack, Trello, and Jira to get the job done. With easy integration, Hugo links these tools together, forming a direct feedback loop that has allowed Drawboard’s team to improve their products, faster and better serve their customers.