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Product Launch Plan

Gaby Izarra

Senior Product Marketing Manager

Webflow

See how Webflow coordinates the launch of any product by documenting key details

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Launch Plan:

🔗 Resources

Asana Link:
Wishlist Item:
Demo:
PRD:

🗓️ Launch Details

Date(s):
Success metric(s):
Beta flag:
Slack channel:

📝 Messaging Framework

Name of the product/feature:
Target customer:
Customer problem:
Feature details:
Messaging pillars:
Teachable concepts:

🐥 Beta Plan

Dates:
Duration:
Goal:
Documentation:
Target group:
Feedback collection:
Communication timeline:
Summary of findings:

🎓 WFU Articles to Update

Article:

Notes

Article:

Notes

📥 Production

Asset:

Details
Owner

Asset:

Details
Owner

📣 Distribution

Initiative:

Channel
Owner

Initiative:

Channel
Owner

🗓️ Timeline

Date:

Milestone

Date:

Milestone

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Product Launch Plan

A launch plan is critical to getting your team aligned on any new product or feature. This document can serve as a cross-functional source of truth by compiling all key details for a solid go-to-market strategy: a messaging framework, beta outline, production specifics, distribution strategies, and a timeline.

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About the author

Gaby Izarra

Gaby gravitates toward companies that excel in both design and technology – Autodesk, Creative Market, Ideo, and now Webflow. She's happily fallen into a path of working on tools and platforms that help businesses of all sizes get a leg up.

Senior Product Marketing Manager at Webflow