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Launch Plan:
🔗 Resources
- Asana Link:
- Wishlist Item:
- Demo:
- PRD:
🗓️ Launch Details
- Date(s):
- Success metric(s):
- Beta flag:
- Slack channel:
📝 Messaging Framework
- Name of the product/feature:
- Target customer:
- Customer problem:
- Feature details:
- Messaging pillars:
- Teachable concepts:
🐥 Beta Plan
- Dates:
- Duration:
- Goal:
- Documentation:
- Target group:
- Feedback collection:
- Communication timeline:
- Summary of findings:
🎓 WFU Articles to Update
Article:
- Notes
Article:
- Notes
📥 Production
Asset:
- Details
- Owner
Asset:
- Details
- Owner
📣 Distribution
Initiative:
- Channel
- Owner
Initiative:
- Channel
- Owner
🗓️ Timeline
Date:
- Milestone
Date:
- Milestone
A launch plan is critical to getting your team aligned on any new product or feature. This document can serve as a cross-functional source of truth by compiling all key details for a solid go-to-market strategy: a messaging framework, beta outline, production specifics, distribution strategies, and a timeline.
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