Product Launch Plan

See how Webflow coordinates the launch of any product by documenting key details

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TEMPLATE BY
Gaby Izarra
Senior Product Marketing Manager
at
Webflow

Launch Plan:

🔗 Resources

  • Asana Link:
  • Wishlist Item:
  • Demo:
  • PRD:

🗓️ Launch Details

  • Date(s):
  • Success metric(s):
  • Beta flag:
  • Slack channel:

📝 Messaging Framework

  • Name of the product/feature:
  • Target customer:
  • Customer problem:
  • Feature details:
  • Messaging pillars:
  • Teachable concepts:

🐥  Beta Plan

  • Dates:
  • Duration:
  • Goal:
  • Documentation:
  • Target group:
  • Feedback collection:
  • Communication timeline:
  • Summary of findings:

🎓 WFU Articles to Update

Article:

  • Notes

Article:

  • Notes

📥 Production

Asset:

  • Details
  • Owner

Asset:

  • Details
  • Owner

📣 Distribution

Initiative:

  • Channel
  • Owner

Initiative:

  • Channel
  • Owner

🗓️ Timeline

Date:

  • Milestone

Date:

  • Milestone

How to use this template for your next 

Product Launch Plan

A launch plan is critical to getting your team aligned on any new product or feature. This document can serve as a cross-functional source of truth by compiling all key details for a solid go-to-market strategy: a messaging framework, beta outline, production specifics, distribution strategies, and a timeline.

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