Product Launch Plan

See how Webflow coordinates the launch of any product by documenting key details

Use or customize this template

Using templates in Fellow.app enables you to collaboratively prepare and edit notes, create tasks and integrate with 20+ apps.

Get this free template in Fellow

TEMPLATE BY

Gaby Izarra

Senior Product Marketing Manager

Webflow

Launch Plan:

🔗 Resources

Asana Link:
Wishlist Item:
Demo:
PRD:

🗓️ Launch Details

Date(s):
Success metric(s):
Beta flag:
Slack channel:

📝 Messaging Framework

Name of the product/feature:
Target customer:
Customer problem:
Feature details:
Messaging pillars:
Teachable concepts:

🐥 Beta Plan

Dates:
Duration:
Goal:
Documentation:
Target group:
Feedback collection:
Communication timeline:
Summary of findings:

🎓 WFU Articles to Update

Article:

Notes

Article:

Notes

📥 Production

Asset:

Details
Owner

Asset:

Details
Owner

📣 Distribution

Initiative:

Channel
Owner

Initiative:

Channel
Owner

🗓️ Timeline

Date:

Milestone

Date:

Milestone

How to use this template for your next

Product Launch Plan

A launch plan is critical to getting your team aligned on any new product or feature. This document can serve as a cross-functional source of truth by compiling all key details for a solid go-to-market strategy: a messaging framework, beta outline, production specifics, distribution strategies, and a timeline.