Nail your product launch with this best practice product marketing template from Shopify
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Not copy, but the primary message you want all channels to convey.
Value Prop #1:
Value Prop #2
Value Prop #3
Projected launch date:
Comms launch date:
Any relevant charts or data
When you're ready to share your product updates with the world, your product marketing strategy is your recipe for success. This product marketing brief is how Shopify gets their team informed, aligned and motivated for each product launch. This template should serve as the source of truth for your team for each product launch by compiling all key details, channels and success metrics. Everyone should walk away with a clear idea of the product changes, value proposition, messaging, target audience, marketing channels, success metrics, and individual responsibilities.