This meeting agenda template is designed for the planning stage of a marketing campaign. Before getting started on the work of the campaign, you will first need to clearly define the goals and audience for the campaign.
Every campaign should have a goal. What key metric are you trying to influence? What’s the purpose? Define your marketing campaign’s goals and, whenever possible, make sure they are SMART (Specific, Measureable, Achievable, Realistic, and Timely).
With goals established, it’s time to articulate the audience for this campaign, and what value proposition(s) you are going to focus on. For some campaigns, this may be a general audience that includes all potential customers and a generic value prop. But often, your campaign will be targeted, for example, to your most important customer segment. Here in your planning meeting, you should be clear about who this campaign should speak to, and what story you’re trying to tell.