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Meetings can be the lifeblood of your marketing team, keeping everyone aligned and moving forward. Often there are so many moving parts to any given marketing initiative, meetings are a necessity. Having a solid agenda is your first step in keeping your meetings from getting bogged down. Make sure you send your agenda to attendees at least a day in advance so they have a chance to review all of the marketing meeting agenda topics.
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To help you create your next marketing meeting’s agenda, below is a selection of agenda formats for common marketing meetings. For more meeting agenda samples, check out these 50+ agenda templates. 👇
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Overview & Objective
State your campaign’s objective in a clear and focused way, e.g. What are some creative ways we can get customer success teams to try out Hugo.
State the Ground Rules
Brainstorming is a place and time where anything goes. Rules:
First Half: Brainstorm
Start sharing ideas. Note them somewhere where everyone can see (whether that be a poster, whiteboard, or in your Hugo meeting notes in the highlighted area below). To keep your creative juices flowing you may also want to provide toys, coloring books, magazines, doodling pads etc.
Halftime: Refine
Stop and take a vote on each idea. Thumbs up or down. Toss the ideas that lack support.
Improve on the Best Ideas
Look at the best ideas from halftime. Ask if there are ways to improve them, or come up with ideas that are similar.
Brainstorm Round Two
Once you’ve covered each of the good ideas, generate more new ideas just as you did at the beginning of the session.
Brainstorm
Next Steps
Campaign Name:
Timeline:
Helpful Links:
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What are the goals of this campaign?
Audience & Value Proposition
Quick reminder of who the target audience is for the campaign and what the core value proposition is
Major tasks and timeline
Decisions that need to be made
Next Steps
Theme
What topics do we need to cover now? What key themes are important?
Brainstorming
Open discussion. There are no wrong answers.
Deciding priority
Decide what ideas to move forward with. What projects should have priority.
Scheduling
Return to the above list, adding who will be responsible and when. Assign and send tasks to your project management software, or use @-mentions and manually note due dates.
Campaign Name:
Timeline:
Helpful Links:
--
What are the goals of this campaign?
Audience & value proposition
Decisions that need to be made
Coordination
Next Steps
What’s New
Share any new developments with the business/product that the PR team may not be aware of.
News Pipeline & Media Relations
Coverage
Pending
Content
Live
Pending
Events & Awards
In Consideration
Submitted
Next Steps
Celebrate wins
Goals & metrics to review
Roundtable - Recap last week
Priorities for next week
Where are we stuck/blocked?
Action Items
It’s good for the employee to feel ownership of their one-on-one because the meeting is primarily for their benefit. So, rather than having a manager set the agenda every time, the majority of the agenda should be driven by the employee. Of course, there should still be opportunities for managers to lead the conversation, especially when it comes to topics like coaching and performance. Using a meeting notes app that allows for easy, collaborative agendas can help.
Yes. The word one-on-one is always hyphenated, regardless of whether it is used as a noun, adjective, and adverb.
Writing all three hyphenated words out as one-on-one can be tedious. For brevity in your calendar invites, try using: "1:1" or "Name <> Name."
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