Running a marketing meeting can feel daunting, especially if it’s your first time or if past marketing meetings haven’t gone as planned.
Fortunately, a little preparation goes a long way to help things go smoothly. Let’s go over some basics for getting started.
Before putting a marketing meeting on a calendar, it’s important to determine the specific purpose of the meeting. Are you brainstorming ad campaign ideas? Planning content? Reporting on progress and important news? Kicking off a new campaign?
Or is this a recurring weekly or monthly team meeting meant to keep everyone in sync and aligned across all the marketing efforts within the company?
Knowing the purpose of your marketing meeting sets you up for success. With it, you can set expectations. You’ll also know whether the meeting veers off-topic and away from your goals. A clear goal helps you determine who does and doesn’t need to attend the meeting. Lastly, it determines which agenda template below is right for you.
Use these free marketing meeting templates on this page to keep your meetings on-task and on-time.
As a best practice, take your template and fill your meeting agenda out, then share it with attendees in advance.
Allow attendees to respond with any changes they feel are needed to the meeting agenda. During the meeting, use the agenda to make sure nothing gets overlooked. You can also use it to take notes and document action items at the end of the meeting.
Looking for more detailed instructions for using marketing meeting templates? You’ve come to the right place.
Below, you’ll find some free marketing meeting agenda templates that you can download as a Word doc or copy as a Google doc. Simply click “Use template” on the one you want to use. Then, scroll down on the template page. You’ll see options to download for Word, open as a Google Doc, or use the meeting agenda template in Hugo.
Once you’ve downloaded or copied the template you can use it as is or customize it to meet your specific needs. Here are some tips for making the most of these free templates:
After a few marketing meetings, creating and moving through an agenda will be a snap.
Many of the templates on this page share certain common agenda topics of sections. Here are some that you may want to pick and choose from when building out your own marketing meeting agenda template:
Understandably, many people have questions about how to run marketing meetings as well as possible. As with all kinds of team meetings, nobody wants a marketing team meeting to be a waste of time. We want every meeting to be a productive meeting—the kind employees look forward to.
Here are some frequently asked questions about marketing meetings and their agendas, and our answers:
As a general rule, the only attendees in a meeting should be people who need to be there to achieve the meeting’s goal. Anyone else in attendance could be completing more important work.
When deciding who to invite, start with the meeting purpose and consider who needs to be in the room to achieve that goal. If you’re working from a list of potential attendees, cross off anyone who can get everything they need to know from a copy of the meeting notes afterward.
Once you have a list of attendees, use your organization’s calendar and scheduling tools to send a meeting invite. If you’re able to see other people’s availability, that’s great. Look for a date and time where everyone, or at least most attendees, are available.
Sometimes, you can’t see all attendees’ availability. For example, some attendees might be coming in from outside your organization. If that’s the case, you’ll need to ask everyone about their availability. You can do this through an email chain, but a tool like Doodle might be more efficient.
One of the best things about a meeting is you have the whole marketing team there to contribute. So when it comes to a project or campaign, if you have a challenge to overcome, or need to brainstorm something, you'll be able to tap into the knowledge and experience of the entire team.
Therefore, you want to pick discussion topics that are related to the team's overall success. These might be matters of strategy or tactics. Or they might be troubleshooting specific projects. What's important is that the discussion topic be useful for all or most of the team member's present—not just a few.
Marketing requires creativity, so it’s no surprise that meeting leaders are always looking for a new way to break the ice. Check out our 20+ Easy, Fun Icebreakers for some ideas.
Depending on your organization’s marketing strategy, there are many possible KPIs (key performance indicators) you may be tracking and reporting on. Currently, content marketing, social, website activity, lead generation, and revenue tend to top the list of marketers’ concerns.
Most likely your marketing team has certain KPIs that you watch, report on, and set goals against. If you don't, to narrow down the best KPIs to include in your marketing meeting, try referring to our post on 15 Digital Marketing KPIs for Every Marketing Channel.
Many marketing meetings have a designated note-taker. Note-taking demands a lot of attention, so generally speaking, the note-taker shouldn’t be someone whose input is essential to the meeting.
One great way to reduce demand on resources and reduce the chances of human error in note-taking is to use meeting notes software such as Hugo.