Campaign Name:

Timeline:

Helpful Links:

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What are the goals of this campaign?

• Decide on campaign goals. 
• Goals should be SMART (Specific, Measurable, Achievable, Realistic, Timely)

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Audience & value proposition

• Who is the target audience?
• What is the value proposition?

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Decisions that need to be made

• What decisions need to be made? (Name)
• List topics for discussion/decision here, specifically noting what needs to be decided

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Coordination

• Set the overall timeline

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Next Steps

• @name Task by DUE-DATE

What’s New

Share any new developments with the business/product that the PR team may not be aware of.

News Pipeline & Media Relations

Coverage

Pending

Content

Live

Pending

Events & Awards

In Consideration

Submitted

Next Steps

• @name Task by DUE-DATE

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‍Celebrate wins

• What are victories we can celebrate, big and small?

Goals & metrics to review

• Put all relevant metrics in the agenda here, or add links to reports/dashboards

Roundtable - Recap last week

• Each person briefly runs through bullet points of what happened

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Priorities for next week

• Discuss and agree on priorities for next week
• All priorities should have a DRI (directly responsible individual)
• Note any decisions that need to be made
• Are there any opportunities to test our marketing hypotheses or optimize our digital experiences?

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Where are we stuck/blocked?

• How can the team help unblock each other so we can sustain a high velocity?
• Are any priorities blocked or dependent on other work being completed?

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Action Items

• @name Task by DUE-DATE

Campaign Name:

Timeline:

Helpful Links:

--

What are the goals of this campaign?

• Review or decide on campaign goals. 
• Goals should be SMART (Specific, Measurable, Achievable, Realistic, Timely)

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Audience & Value Proposition

Quick reminder of who the target audience is for the campaign and what the core value proposition is

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‍Major tasks and timeline

• ‍Make sure every part of the campaign has an owner and timeline

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Decisions that need to be made

• What decisions need to be made? (Name)
• List topics for discussion/decision here, specifically noting what needs to be decided

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Next Steps

• @name Task by DUE-DATE

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Theme

What topics do we need to cover now? What key themes are important?

• Review recent success stories with your customers
• Look at trends happening in the industry
• ‍Where are the current content gaps?

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Brainstorming

Open discussion. There are no wrong answers. 

• List ideas here
• ‍
  

Deciding priority

Decide what ideas to move forward with. What projects should have priority.

• ‍Paste all projects that you’ve decided to move forward with here
• ‍
  

Scheduling

Return to the above list, adding who will be responsible and when. Assign and send tasks to your project management software, or use @-mentions and manually note due dates.

Overview & Objective

State your campaign’s objective in a clear and focused way, e.g. What are some creative ways we can get customer success teams to try out Hugo.

State the Ground Rules

Brainstorming is a place and time where anything goes. Rules:

• All ideas are welcome. Negativity is not.
• Build on ideas. Don't shoot them down.
• Do not censor yourself. Just say it.
• Encourage participation from everyone
• No interruptions from outside.

First Half: Brainstorm

Start sharing ideas. Note them somewhere where everyone can see (whether that be a poster, whiteboard, or in your Hugo meeting notes in the highlighted area below). To keep your creative juices flowing you may also want to provide toys, coloring books, magazines, doodling pads etc.

Halftime: Refine

Stop and take a vote on each idea. Thumbs up or down. Toss the ideas that lack support.

Improve on the Best Ideas

Look at the best ideas from halftime. Ask if there are ways to improve them, or come up with ideas that are similar.

Brainstorm Round Two

Once you’ve covered each of the good ideas, generate more new ideas just as you did at the beginning of the session.

Brainstorm

Next Steps

• @name Task by DUE-DATE

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