Whether you’re a PR agency or an internal marketing team, you can use this sample meeting agenda to keep your PR activities humming along.
One key to making this agenda work for you is to fill it out in advance. There are a lot of status updates included here, which can bog down any meeting. To avoid that, fill this example in with brief bullet points, and then share your completed agenda with everyone at least one day before the meeting. Then, when it’s time to sit down with everyone, you can race through the updates and focus on decisions and challenges that need to be addressed.
It’s good to kick the meeting off with a quick update on anything that is new or that the team may not be aware of. This serves two purposes. It gets everyone’s attention, immediately focusing the meeting. It also reveals potential PR opportunities that you may not have yet considered. The rest of this meeting will dive into the nuts and bolts of various PR activities.