Content Planning Meeting
Keep your content marketing engine running with this agenda template for ideation
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How to use this template for your next
Content Planning Meeting
This sample meeting agenda is designed to help a content marketing team to brainstorm ideas, select the best ones, and then schedule the work. Effective brainstorming begins with a quick exercise around what themes and topics are the most important. You will want to look at both internal and external factors.
Internally, where are the gaps in your content program right now? Are there key SEO terms you’re missing? Do you lack content focused on any particular stage in the marketing funnel (awareness, consideration, etc..)
Externally, talk about what is going on with your customers and in the industry in general. Are there areas where you can be particularly helpful? What skills do your customers need to be successful that they don’t have?
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Creative Brainstorming
Overview & Objective
State your project’s audience and objective in a clear and focused way.
State the Ground Rules
Brainstorming is a place and time where anything goes. Rules:
- All ideas are welcome. Negativity is not.
- Build on ideas. Don't shoot them down.
- Do not censor yourself. Just say it.
- Encourage participation from everyone
- No interruptions from outside.
First Half: Brainstorm
Start sharing ideas. Note them somewhere where everyone can see (whether that be a poster, whiteboard, or in your Hugo meeting notes in the highlighted area below). To keep your creative juices flowing you may also want to provide toys, coloring books, magazines, doodling pads etc.
Halftime: Refine
Stop and take a vote on each idea. Thumbs up or down. Toss the ideas that lack support.
Improve on the Best Ideas
Look at the best ideas from halftime. Ask if there are ways to improve them, or come up with ideas that are similar.
Brainstorm Round Two
Once you’ve covered each of the good ideas, generate more new ideas just as you did at the beginning of the session.
Brainstorm
Next Steps
- @name Task by DUE-DATE
Weekly Marketing Meeting
Celebrate wins
- What are victories we can celebrate, big and small?
Goals & metrics to review
- Put all relevant metrics in the agenda here, or add links to reports/dashboards
Roundtable - Recap last week
- Each person briefly runs through bullet points of what happened
Priorities for next week
- Discuss and agree on priorities for next week
- All priorities should have a DRI (directly responsible individual)
- Note any decisions that need to be made
- Are there any opportunities to test our marketing hypotheses or optimize our digital experiences?
Where are we stuck/blocked?
- How can the team help unblock each other so we can sustain a high velocity?
- Are any priorities blocked or dependent on other work being completed?
Action Items
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Marketing Campaign Planning
Campaign Name:
Timeline:
Helpful Links:
--
What are the goals of this campaign?
- Decide on campaign goals.
- Goals should be SMART (Specific, Measurable, Achievable, Realistic, Timely)
Audience & value proposition
- Who is the target audience?
- What is the value proposition?
Decisions that need to be made
- What decisions need to be made? (Name)
- List topics for discussion/decision here, specifically noting what needs to be decided
Coordination
- Set the overall timeline
Next Steps
- @name Task by DUE-DATE
Marketing PR Meeting
What’s New
Share any new developments with the business/product that the PR team may not be aware of.
News Pipeline & Media Relations
Coverage
Pending
Content
Live
Pending
Events & Awards
In Consideration
Submitted
Next Steps
- @name Task by DUE-DATE
