Content Planning Meeting

This sample meeting agenda is designed to help a content marketing team to brainstorm ideas, select the best ones, and then schedule the work. Effective brainstorming begins with a quick exercise around what themes and topics are the most important. You will want to look at both internal and external factors.

Internally, where are the gaps in your content program right now? Are there key SEO terms you’re missing? Do you lack content focused on any particular stage in the marketing funnel (awareness, consideration, etc..)

Externally, talk about what is going on with your customers and in the industry in general. Are there areas where you can be particularly helpful? What skills do your customers need to be successful that they don’t have?

This same meeting agenda then moves to what is usually everyone’s favorite part of content marketing: brainstorming. Remember that there are no wrong answers, no bad ideas. Sometimes something wacky or outlandish will lead to a practical idea, so note everything down.

The rest of this content marketing meeting agenda template focuses on cleaning up the list of ideas and making it actionable. Prioritize the best ideas and assign or schedule them based on your resources.