Overview & Objective
State your campaign’s objective in a clear and focused way, e.g. What are some creative ways we can get customer success teams to try out Hugo.
State the Ground Rules
Brainstorming is a place and time where anything goes. Rules:
- All ideas are welcome. Negativity is not.
- Build on ideas. Don't shoot them down.
- Do not censor yourself. Just say it.
- Encourage participation from everyone
- No interruptions from outside.
First Half: Brainstorm
Start sharing ideas. Note them somewhere where everyone can see (whether that be a poster, whiteboard, or in your Hugo meeting notes in the highlighted area below). To keep your creative juices flowing you may also want to provide toys, coloring books, magazines, doodling pads etc.
Stop and take a vote on each idea. Thumbs up or down. Toss the ideas that lack support.
Improve on the Best Ideas
Look at the best ideas from halftime. Ask if there are ways to improve them, or come up with ideas that are similar.
Brainstorm Round Two
Once you’ve covered each of the good ideas, generate more new ideas just as you did at the beginning of the session.