State your campaign’s objective in a clear and focused way, e.g. What are some creative ways we can get customer success teams to try out Hugo.
Brainstorming is a place and time where anything goes. Rules:
Start sharing ideas. Note them somewhere where everyone can see (whether that be a poster, whiteboard, or in your Hugo meeting notes in the highlighted area below). To keep your creative juices flowing you may also want to provide toys, coloring books, magazines, doodling pads etc.
Stop and take a vote on each idea. Thumbs up or down. Toss the ideas that lack support.
Look at the best ideas from halftime. Ask if there are ways to improve them, or come up with ideas that are similar.
Once you’ve covered each of the good ideas, generate more new ideas just as you did at the beginning of the session.
This sample brainstorming meeting agenda is part agenda, part instructions. Use the steps here to run a productive brainstorming session and leave with a list of the best, most actionable marketing or advertising campaign ideas.
Good brainstorming starts with a clear goal and purpose. Before you even have your brainstorming meeting, customize this agenda template with a 1-2 sentence explanation of what you will be brainstorming about. This will help participants develop ideas in their minds before the meeting.
Next, it’s time for the fun part! But before you start throwing all of your ideas out there, reiterate the ground rules for good brainstorming. Even if everyone has done this before, it can be helpful to remind your subconscious mind and stifle that critical, creativity-killing inner monologue before it tries to get going.
The rest of the meeting follows a proven structure. Brainstorm ideas, refine and build on those ideas, and then open up the discussion again. By focusing on a few concepts in the middle of the meeting, you will be able to recharge your creative juices and tap into different ways of thinking about the same problem set.
In the end, this marketing or ad campaign brainstorming meeting should lead you to some great ideas.