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Senior Leadership Team Meeting

Use Drift’s template to help your team to make effective and cohesive decisions
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Engine Dashboard Overview

Have each functional team (sales, marketing, product, etc.) prepare and give an overview of how they're running.


  • Goal’s and how they're tracking
  • Update on sub-processes
  • Key wins, losses, opportunities, concerns
  • What we're focused on

Observations and Learnings

  • Customer anecdotes 
  • Feedback
  • Other

CTAs / Asks

  • What does each functional team need from the rest of the leadership team
  • Follow-ups and actions (all actions need a directly responsible team member and a due date)

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How to use this template for your next

Senior Leadership Team Meeting

A senior leadership meeting should arm all attendees with the information they need to know to make effective and cohesive decisions outside the meeting. Make sure the meeting predominantly focuses on strategic discussion and debate, rather than updates. To make sure your meeting doesn't get too bogged down in updates, make sure you move on quickly from the positive highlights/wins, and save focus and discussion for the areas where each team fell short. 

If there is time, have a brief deep dive into one challenge or team area. Make the most of the opportunity whilst you have some of the best minds in your organization together in one room. Have a different member prepare the deep dive session for each meeting, focusing on an area where input from others may be productive.

Senior Leadership Team Meeting

About the author

David Cancel

David Cancel

David Cancel is the co-founder and CEO of Drift, the world’s first conversational marketing and sales platform. He is best known for creating hypergrowth products and product teams at companies such as Drift, HubSpot, Performable, Ghostery, and Compete. He has been featured in The New York Times, Forbes, Fortune, Wired, and Fast Company, and has guest lectured on entrepreneurship at Harvard Business School, MIT’s Sloan School of Management, and other universities.

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