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The 4-hour meeting week and 25 other secrets from innovative, fast-moving teams

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Eric S. Yuan, Founder & CEO at Zoom

Culture can break your team. It can also unleash it.

From the lessons of innovators like Zoom and Atlassian to the feats of human potential like the Apollo moon landing, learn the secrets to remarkable teamwork.
10x Decision-Making
10x Leadership
10x Results

10X Decision-Making

Learn how to empower decisions to strengthen the quality and tempo of everything you do.
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10X Leadership

Discover how the best leaders use their role to lift up the entire team.
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10X Results

Craft your work environment so that everyone is motivated, productive, and filled with purpose.
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Megha Narayan, Global Head of Brand, Atlassian
Megha Narayan, Atlassian
10X Culture Book - cover and kindle

Get your free digital copy

10X Culture is available free as a PDF or eBook in all popular formats, or in print!
Or buy in print on Amazon

Table of Contents At-a-Glance



Part I

  1. “Don’t f*#k up the culture”
  2. Heart of a 10X team

Part II

  1. Cultivate a shared consciousness
  2. Keep a shared decision log
  3. Accelerate knowledge transfer
  4. Increase your OODA loop tempo
  5. Create a culture where failure isn’t punished
  6. Use vulnerability as a team-building supercharger

Part III

  1. Use the language to shape realities
  2. Practice improvisational leadership
  3. Reframe managers as coaches & cultural guardians
  4. Give objectives, not plans
  5. Vary your perspective

Part IV

  1. Customer insights are no-longer nice to know
  2. The culture of customer tradeoffs
  3. Can tech-touch be high-touch?

Part V

  1. The one thing Steve Jobs says every meeting needs
  2. The 4-hour meeting week
  3. When the best ideas win
  4. The glue that holds meetings and work together
  5. The Jerk, the Slacker, and the Downer

Part VI

  1. A new lens for remote work
  2. When good enough is not enough
  3. The human factor to communication
  4. How being remote changes time and space

Part VII

  1. The people of a 10X team
  2. Personality and introspection
  3. Update your perspective on retrospectives


  1. Conclusion
  2. Resources
  3. About the Authors
Download free
Or buy in print on Amazon