10X Culture - the book

Culture can break your team. It can also unleash it.

From the lessons of innovators like Zoom and Atlassian to the feats of human potential like the Apollo moon landing, learn the secrets to remarkable teamwork.

10X Decision-Making

Learn how to empower decisions to strengthen the quality and tempo of everything you do.

10X Leadership

Discover how the best leaders use their role to lift up the entire team.

10X Results

Craft your work environment so that everyone is motivated, productive, and filled with purpose.

Megha Narayan, Global Head of Brand, Atlassian

Table of Contents At-a-Glance

Foreword

BY ERIC YUAN
FOUNDER & CEO OF ZOOM

Part I

‍PILLARS OF A 10X CULTURE‍

“Don’t f*#k up the culture”
Heart of a 10X team

Part II

‍10X DECISION-MAKING

Cultivate a shared consciousness
Keep a shared decision log
Accelerate knowledge transfer
Increase your OODA loop tempo
Create a culture where failure isn’t punished
Use vulnerability as a team-building supercharger

Part III

‍10X LEADERSHIP

Use the language to shape realities
Practice improvisational leadership
Reframe managers as coaches & cultural guardians
Give objectives, not plans
Vary your perspective

Part IV

10X CUSTOMERS

Customer insights are no-longer nice to know
The culture of customer tradeoffs
Can tech-touch be high-touch?

Part V

10X MEETINGS

The one thing Steve Jobs says every meeting needs
The 4-hour meeting week
When the best ideas win
The glue that holds meetings and work together
The Jerk, the Slacker, and the Downer

Part VI

10X REMOTE

A new lens for remote work
When good enough is not enough
The human factor to communication
How being remote changes time and space

Part VII

‍10X TALENT

The people of a 10X team
Personality and introspection
Update your perspective on retrospectives

Conclusion

Conclusion
Resources
About the Authors

The 4-hour meeting week and 25 other secrets from innovative, fast-moving teams